Loida joined NFC in 2008 overseeing business development for the Florida region. As Business Development Manager, Mrs. Torres established and enhanced relations with developers and property management companies while promoting NFC’s services.
Her role eventually expanded to operations oversight and in 2011, she became the South Florida Regional Director – a position she currently holds. Loida is responsible for developing the NFC brand, negotiating contracts with new clients and managing start-up contracts. She drives the operations of the existing properties to reach optimal revenue returns and enhance the guest experience. Her extensive background and 15 years of experience as General Manager, Sales and Marketing Director, and Regional Director for various organizations within the industry, have all contributed to NFC’s successful operations strategy and the delivery of the company’s business goals. Mrs. Torres holds a Bachelor’s degree in Physical Education and Master’s degree in Sports Management from Adelphi University in New York.